FEARS: Your guide to understanding, addressing and overcoming your fears on social media By: Paul Poggione LISTEN TO THIS BLOG NOW Fears, we all have them, some greater, some smaller but they are there, deep, hidden in the layers of our consciousness. It is important to take time to conduct some honest, internal reflection to identify any fears that we may be holding. This is an essential exercise to conduct when: Creating a digital marketing campaign Evaluating a completed digital marketing campaign Performing a regular audit of social media campaigns This is one of the first conversations that we have with our clients. Knowing what some of their fears (no matter how deep rooted) are, will allow us to better understand our clients actions and

Social Media Strategy Tips For 2024 By: Paul Poggione LISTEN TO THIS BLOG NOW The digital marketing landscape is continually changing and has changed dramatically over the past 5 years alone. If you are working on your social media strategy for 2024, there are 4 things you will need to consider for your content to stay top of mind with your audience. Be Proactive You need to reach out to your audience members directly and communicate with them on the platforms where they are following you. Don’t forget to be following key influencers, leaders and hashtags in your industry and be active on those as well to make your presence felt. Narrow Your Focus You need to be laser focused on what your company/brand is

How To Use AI In 2024 To Build Your Audience & Brand By: Paul Poggione LISTEN TO THIS BLOG NOW What Is AI? It stands for Artificial Intelligence and its use in many machine learning applications are becoming more prevalent. For example, your phone has AI built into it with the search function of Siri or Alexa or Google. What changed in 2023 was an explosion of the software program Chat GPT that you can use to perform multiple functions, from searching for content suggestions, to writing text, responding to messages, or generating images. The interest in AI will likely continue to be high in 2024 as the desire to learn about AI from 2022 to 2023 increased by 550%! Social Trends 2024 By Hootsuite

Social Media Statistics To Build Your 2024 Strategy Campaigns By: Paul Poggione LISTEN TO THIS BLOG NOW Welcome – Why Another Blog? Welcome to the Digital Marketing Mindset Blog. This is our inaugural blog post so we will take a little time to introduce ourselves and this blog along with the purpose behind it. This blog is built for those in business: founders, owners, executives, entrepreneurs, or side hustlers. As business owners ourselves we identify with the challenges you face. One of those challenges is finding the time in your overflowing schedule to stay on top of your digital marketing needs. Enter the Digital Marketing Mindset Blog where we will help provide you with practical advice that you can implement right away, step by step